Astronauts Wanted’s (AW) HeyUSA will premiere full-length episodes exclusively on THE SCENE (www.thescene.com) October 15th. HeyUSA — the first-of-its-kind series starring YouTube sensations, and best friends, Grace Helbig and Mamrie Hart — takes fans on an eight week summer road trip to celebrate America’s hidden gems.
Visiting a new city each week, Grace and Mamrie explored the USA on fan suggestions via social media to determine what they do and where they go next. In an innovative approach, AW chose to create making-of episodes for the series all summer long, giving fans the behind-the-scenes access and bloopers usually reserved for after a series has been aired. The reversal allowed the audience to build momentum and engagement in real time all summer long in anticipation of the full episode’s fall release. Initially on THE SCENE, and later across all of CNE’s distribution partners including YouTube, AOL, Yahoo, Roku and Dailymotion, fans can watch the complete episodes of Grace and Mamrie’s summer adventure.
“HeyUSA is a perfect example of the type of engaging, premium programming that will find a home on THE SCENE and resonate with our audience of influential millennials,” said Whitney Howard, senior vice president of business development and strategy for CNE. “We’re excited to partner with Astronauts Wanted to give Grace and Mamrie’s fans access to their adventures.”
“The Internet is an extremely personal medium and we got to take the concept of having a two way conversation with our audience to the next level,” said Helbig. “We spent our summer living out the most adventurous social media experiment I’ve ever been a part of and I’m excited and interested to see how it will continue to shape the relationship we have with our audience.” Added Hart: “It was super exciting to actually bring fans along with us this summer with HeyUSA, letting them see and respond to our adventures in real time. If I fell off a Segway, I got to hear their reactions (and see dozens of GIFs of it) while I still had fresh bruises!”
THE SCENE, which launched on July 16th, is an industry-first platform, curating the best digital video content from today’s most trusted sources in online media. A window into the worlds of fashion, sports, culture, comedy and more, THE SCENE presents the inspiring, celebrated, and unexpected stories that shape our culture, reflect our world, and help make your Tuesdays just a little less ordinary.
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To watch the last scenes from HeyUSA: http://youtu.be/78zMqh55zXg
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About Astronauts Wanted
Astronauts Wanted: No Experience Necessary is a content brand for the mobile-first audience: young female Millennials and Generation Z. The company creates programming around emerging talent, distinctive new voices and social influencers. Astronauts Wanted is a joint venture between Judy McGrath, former Chairman and CEO of MTV Networks, and Sony Music Entertainment.